SESMA – Special Event Sites Marketing Alliances

September Event Recap: Ask the Experts

October 18, 2016sesmadminNews0

sesma-1The Washington National Cathedral hosted SESMA’s Annual Ask the Experts event in their exquisite space on September 29. Members and guests had the opportunity to ask a panel of site directors about the unique challenges they face and to exchange behind the scenes advice for successful events.

The program began with a welcome from SESMA’s Vice President, Suzi Molak with Longview Gallery. SESMA’s Marketing Co-Chair, Lisa Frazier with United States Institute of Peace, then announced the winners of SESMA’s first Instagram Photo Caption Contest held in July.


The four panelists shared their experience with best practices and advice specific to their own venues. Dan Rose, from the Washington National Cathedral, was a wonderful host, along with Aneisha Persaud, Events and Hospitality Manager, discussing how events are put together in their large and varied spaces.  Bret Freedman of Dock 5 at Union Market covered the challenges of client communications.  Janet Daniels, from River Farm, gave insight to wedding clients and vendors working at her venue. Denise Borland of Ronald Reagan Building provided a professional look at the large events held at her site. The perspective of all panelists encouraged a lively, informational and entertaining discussion.

After the program, guests enjoyed a delicious reception provided by Rouge Catering before attending tours of the Cathedral.


A special thanks to each of our experts as well as our event sponsors:  Washington National Cathedral, ROUGE Catering, Nature of Design, Nomad Event Systems, ecoprint, EastCoast Entertainment and Ampa Events.

See more photos on our Facebook page.

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SESMA's mission is to develop cooperative marketing programs that bring member special event sites to the attention of meeting and event professionals throughout the DC-metro area who seek unique venues for their functions.
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